Step behind the scenes with the design team

Endless inspiration equals endless opportunity to innovate. Go behind the design of tomorrow and get up close and personal with our Mercedes-Benz design team as they share the making of the all-new smart #1, our first ever all-electric SUV.

An electric car that breaks all the rules: the exterior of the smart #1 SUV is driven by unbridled creativity and a laser-sharp focus on the details. Blending sophistication and innovation, say hello to the shape of the future.

Sometimes you have to look in the rear-view mirror to get a clear vision of where you’re headed. And that’s exactly what our design team did: introducing a tomorrow-worthy interior made with contemporary urban culture in mind.

It’s our fundamental belief that every user experience design decision is fuelled by the desire for creating a strong emotional connection. This is automotive gamification at the highest level. Now that’s smart.

Endless urban inspirations collide in an interior colour palette that radiates elegance and harmony. A premium electric car, the all-new smart #1 doesn’t compromise on style. The future has arrived – and it’s looking good.